Who Cares If You Lose Weight Or Are Sick?

Pharmaceutical companies are not interested in you if you are well or if you are dead. But at the mere mention of the word sick they are salivating. In the world of marketing a business owner is often asked to calculate the life time value of a client, to determine how much should be spent on marketing a product or service. So lets say at age 40 your cholesterol is up a bit, so you will need to be on a statin for the rest of your life, plus your blood pressure creeps up, now you are on blood pressure meds, next come the anti-inflammatories for your aching joints and a large number of people will also be treated for diabetes and or depression. More...